Hello CPG friends! Please check out some of the photos of this week's Grocers Supply Spring EXPO that was held Monday March 6th at the Gaylord Texan venue in Dallas,TX.
It was a very successful show and our STAR did a fantastic job representing our clients. *A special shout-out to our DFW Division, they really went above and beyond!
It is absolutely vital for your business to be represented by an aggressive and actively engaged sales team, especially at customers trade shows. It's an important time to foster those relationships with your customers and demo your products and innovations. Actively selling attractive promotions during these shows can make up a big chunk of the revenue for the year, so if you are not there with the right folks your competition is getting that business. Making this activity a priority not only makes your retail customers appreciate the support but also creates more leads, more sales revenue, and trade show ROI.
Grocers Supply, based in Houston, is the largest wholesale grocery supplier in Texas, supplying over 900 independent grocery stores.
This year's cowboy theme was so much fun! Please enjoy and share!
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