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STAR HOME
STAR HOMEPAF
CATEGORY MANAGEMENT
Retailers come to us to help analyze the latest trends.
1/2
We are a resource for customers and clients.
WHO
This is Alice
WHAT
She needs to buy 10 cans of La Costeña Whole Peppers for her Weekly Book Party
WHERE
TACTICAL PLANNING
The 5 P's Product, Price, Placement, Promotion and People
Identify the key drivers of in-store and on-line activation
BUSINESS REVIEW & REFINE
Review the implementation post planogram and regularly meet with the retailer for continual evaluation and adjustment to the plan. Periodic formal reviews.
Fiesta #7
We have expert category managers with retailer experience.
WHEN
Every wednesday at 5:30PM
UNEQUALED.
A 21st Century Brokerage service.
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