Retail merchandising is an effective sales driver. According to IRI, effective execution of retail merchandising on behalf of CPGs can increase category volume by 50%.

Here’s how our retail solutions drive sales and deliver results…

• Retail execution is one STAR’s most valuable assets. No smoky mirrors in this operation!

• Confirm and grow distribution by aggressively positioning your product and consistently servicing customers better

• Efficiency through shared retail labor across many brands

• Operate with flexibility by customizing the retail reporting preferences

• Merchandising compliance standards met…ensure your products look good on the shelf

Market Coverage

• In the field daily, our retail team is geographically located throughout the south-central region near customer locations.

• Service a larger geographic area… Texas – 3,000 retail touch-points

• Oklahoma, Colorado, Louisiana, Missouri, New Mexico, and Tennessee – 1,000 touch-points

Retail Leadership

• Retail Directors – Steve Minshew (Houston), Arnold Aleman (Lubbock), and Jeff Richardson (Houston) have a combined 85 years experience in retail merchandising. They oversee retail solution strategy, provide direction to territory managers day-to-day operations, and maintain best practices in reporting processes.

• Our retail team is made up 41 full-time retail professionals who are the best in the industry; most have been with us for more than 10 years. They know your products, know the stores, and know how to grow distribution for you.

• We also offer the STAR Hispanic Dedicated Retail Team – the only one in Texas. Clients with Hispanic brands leverage the extensive portfolio of our brands to maximize influence.

Retail Solutions:

Continuity Coverage

• We service about 3-5 schematic driven retailers daily
• 45 day turnaround for every 100 stores
• Avoid out-of-stocks, manage voids, and ensure coupons are corrected placed
• Conduct price & distribution analysis and provide reports
• Weekly store level pricing reports
• Category and product digital images

Reset Support

• Customers rely on us for category resets. We share expertise and recommendations for implementation of optimal product mix
• We serve as resets captains within many retailers
• Customize planograms for customers that request services, using Apollo software to provide you the best position on the shelf

Key Account Management

• Customers appreciate clients that commit to servicing your brand
• Build awareness and develop relationships with decision makers
• Upsell and find secondary selling locations for incremental sales lift
• Create exciting displays

The STAR Brokerage Retail Team leads the path to effectively address the competitive environment and win the battle at the shelf. We are the eyes and ears in the market!