Retail merchandising is an effective sales driver. According to IRI, effective execution of retail merchandising on behalf of CPGs can increase category volume by 50%.
Here’s how our retail solutions drive sales and deliver results…
- Retail execution is one STAR’s most valuable assets. No smoky mirrors in this operation!
- Confirm and grow distribution by aggressively positioning your product and consistently servicing customers better
- Efficiency through shared retail labor across many brands
- Operate with flexibility by customizing the retail reporting preferences
- Merchandising compliance standards met…ensure your products look good on the shelf
- In the field daily, our retail team is geographically located throughout the south-central region near customer locations.
- Service a larger geographic area… Texas – 3,000 retail touch-points
- Oklahoma, Colorado, Louisiana, Missouri, New Mexico, and Tennessee – 1,000 touch-points
- Retail Directors – Steve Minshew (Houston), Arnold Aleman (Lubbock), and Jeff Richardson (Houston) have a combined 85 years experience in retail merchandising. They oversee retail solution strategy, provide direction to territory managers day-to-day operations, and maintain best practices in reporting processes.
- Our retail team is made up 41 full-time retail professionals who are the best in the industry; most have been with us for more than 10 years. They know your products, know the stores, and know how to grow distribution for you.
- We also offer the STAR Hispanic Dedicated Retail Team – the only one in Texas. Clients with Hispanic brands leverage the extensive portfolio of our brands to maximize influence.
- We service about 3-5 schematic driven retailers daily
- 45 day turnaround for every 100 stores
- Avoid out-of-stocks, manage voids, and ensure coupons are corrected placed
- Conduct price & distribution analysis and provide reports
- Weekly store level pricing reports
- Category and product digital images
- Customers rely on us for category resets. We share expertise and recommendations for implementation of optimal product mix
- We serve as resets captains within many retailers
- Customize planograms for customers that request services, using Apollo software to provide you the best position on the shelf
Key Account Management
- Customers appreciate clients that commit to servicing your brand
- Build awareness and develop relationships with decision makers
- Upsell and find secondary selling locations for incremental sales lift
- Create exciting displays