• Welcome to Star Brokerage - Sales & Marketing Agency

  • Why it is important to win the battle at the shelf

  • How we help Texas and Hispanic brands

Go-To-Market Solution

Integrated Sales and Marketing

Retail Merchandising

CPG go-to-market solutions, trade management, sales & marketing, retail merchandising

Leading food, beverage, and CPG brands partner with us as their go-to-market solution in navigating wholesale/retail trade channels of distribution in the U.S. south-central trade region. Our go-to-market solution delivers increased volume and distribution in less than 6 months while reducing cost of sales and business risk. With STAR, the tradeoffs in outsourcing are in your favor.

CPG sales and marketing

Gain alignment with integrated sales & marketing activation. Achieve sales efficacy and ROI in promotional planning. Since 1991, STAR provides sales and marketing expertise with instant access to our marketing retail partners. We specialize in Hispanic brand development, private label consulting, and direct-to-consumer marketing strategy and media vehicles.

Our retail merchandising team offers superior product knowledge, local relationships, and category expertise to win the battle at the shelf. Get more… daily field productivity, cross-merchandising opportunities, and in-store displays. Our geographic market focus supports your relentless drive to make prudent investments in retail merchandising and maximize touch-points.

Go-To-Market Solution

STAR Brokerage is stronger today than ever before. We are an emotionally intelligent, energetic group of gladiators focused on raising the standard in converting your go-to-market challenges into opportunities. In order to stay at the top of our game for our clients and customers, we remain flexible and open-minded, adapting as the fast changing, competitive food and beverage industry evolves. We commit to continuously improve our value proposition and engage in only ethical business relations. We aspire for mutually beneficial, long-lasting business relationships, as we envision a bright future for STAR Brokerage and all of our stakeholders. Cheers to Raising the Standard!


From Our Blog

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Carlos A. Obando Joins Star Brokerage as Director of Shopper Marketing and Events

                  Carlos A. Obando joined Star Brokerage Sales & Marketing agency as Director of Shopper Marketing and Events August 4, 2014. Carlos will oversee retail product demonstrations in effort to drive sales and distribution for STAR’s extensive CPG client base. In addition, Carlos is responsible for coordinating all […]

The Shelby Report Announcement, VP Sales and Marketing Joins STAR Brokerage – 1 Year Anniversary

  We can’t believe it’s already been one year our Vice President of Sales and Marketing, Elisabeth (a.k.a. Liz) Urtado-Holzheauser joined STAR Brokerage, a boutique, Texas-based CPG brokerage company. She was recruited to join the company in June 2013 after receiving an M.B.A from the prestigious Rice University, Jones Graduate School of Business to lead strategic planning, innovation efforts, and […]

Grocers Supply Food Expo Highlights

        Another successful Grocers Supply Food Expo took place this week in Houston, TX. Over 250 CPG manufacturers, industry suppliers, and most importantly – buying retail customers were in attendance at the Reliant Center – home of the Houston Texans. Valuable post-show networking took place at the Crowne Plaza, where the GSC team hosted […]

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