• Welcome to Star Brokerage - Sales & Marketing Agency

  • Why it is important to win the battle at the shelf

  • How we help Texas and Hispanic brands

Go-To-Market Solution

Integrated Sales and Marketing

Retail Merchandising

CPG go-to-market solutions, trade management, sales & marketing, retail merchandising

Leading food, beverage, and CPG brands partner with us as their go-to-market solution in navigating wholesale/retail trade channels of distribution in the U.S. south-central trade region. Our go-to-market solution delivers increased volume and distribution in less than 6 months while reducing cost of sales and business risk. With STAR, the tradeoffs in outsourcing are in your favor.

CPG sales and marketing

Gain alignment with integrated sales & marketing activation. Achieve sales efficacy and ROI in promotional planning. Since 1991, STAR provides sales and marketing expertise with instant access to our marketing retail partners. We specialize in Hispanic brand development, private label consulting, and direct-to-consumer marketing strategy and media vehicles.

Our retail merchandising team offers superior product knowledge, local relationships, and category expertise to win the battle at the shelf. Get more… daily field productivity, cross-merchandising opportunities, and in-store displays. Our geographic market focus supports your relentless drive to make prudent investments in retail merchandising and maximize touch-points.

Go-To-Market Solution

STAR Brokerage is stronger today than ever before. We are an emotionally intelligent, energetic group of gladiators focused on raising the standard in converting your go-to-market challenges into opportunities. In order to stay at the top of our game for our clients and customers, we remain flexible and open-minded, adapting as the fast changing, competitive food and beverage industry evolves. We commit to continuously improve our value proposition and engage in only ethical business relations. We aspire for mutually beneficial, long-lasting business relationships, as we envision a bright future for STAR Brokerage and all of our stakeholders. Cheers to Raising the Standard!


From Our Blog

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H-E-B Awarded 2014 Southwest Retailer of the Year

      Announced this month, H-E-B Grocery Co. wins the 2014 Southwest Retailer of the Year awarded by the Shelby Report. On behalf of the STAR Brokerage Team along with a few of our H-E-B CPG clients: Langers Juice, American Beverage Corporation, Gulf Pacific Rice Co., Juanita’s Foods, Copper Moon Coffee, Godshalls, Hawaiian Isles Kona Coffee Co., Quality Transparent Bag […]

Drive CPG Sales with Digital Marketing & Retailer Demos

   The food industry’s traditional marketing methods based on in-store ads and POS materials is slowly transitioning into a digital user omni-channel marketing approach, and we believe it’s  here to stay. Digital and social media platforms to launch a new product provide better real time marketing and shopper engagement on social media platform such as Facebook, Instagram, and Twitter. […]

TRADE MEMO: Buyer, Alexander Cisneros Joins STAR Brokerage Inc.

  Alex Cisneros officially joins the leadership team at STAR Brokerage Sales & Marketing agency August 18, 2014. In his new role, Alex will be responsible for new client business development and will serve as senior business manager for a portfolio of strategic manufacturer/supplier accounts. With more than ten years’ experience in grocery category management, […]

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