MARKETING & CONSULTING
Marketing and Consulting
- STAR Brokerage is a full-service marketing agency. For decades we have developed promotional and merchandising strategies to sell your product in the store. Now, we take it a step further to help you grow your brand. WHY? CPG companies that engage with consumers directly through direct to consumer marketing and digital strategies have the best advantage for creating new growth.
- We have created a few strategic partnerships with leaders in their respective fields that allow us to offer direct to consumer marketing services including: cause marketing, content marketing, media buying and planning, radio and TV advertising, online video marketing, social media marketing, and SEO. Several of these services are conducted in-house, but a few are through third parties.
- Now to consulting… we have found companies of all sizes need help on occasion, and need the expertise to get it right. We’ve been consultants for may years, but now can offer a formalized solution to meet all your needs aside from the core food broker services. No matter what your company is looking to do that involves food and beverage in the grocery retail and consumer industry, we can help. With a seasoned team of industry experts with more than 400 years of combined experience, we can help you get to where you want to go quicker. Please contact us to discuss your needs. We are happy to provide a free consultation.
Marketing Services…We help you unlock the power of the consumer
- We obtain strong relationships with various community organizations that engage diverse audiences in a powerful and meaningful way – they happen to be your target consumer. We provide direct access and overall strategy direction on how to build an alliance with our charitable organizations. We serve as the liaison to help you from the discovery phase to the negotiation, ensuring you get the most bang for your buck.
- We have about a decade of experience in initiating and developing corporate charitable programs. Call us to learn how we’ve helped other companies develop successful partnerships with non-profits. Make a difference is the community and to your bottom line. Build better internal teams through employee engagement programs and volunteering initiatives.
- There is power in story telling to connect with the consumer versus direct advertising and other traditional methods. We can create the compelling story of your brand that resonates with your target demographic for various outlets, whether its for your own website content, marketing brochures, or press releases. Don’t let someone else tell your story; convey your brand with the content that plays to the need of today’s consumer.
Media Advertising & Digital Strategies
- We can connect your brand to consumers through the local and regional media outlets they get their information from… media buying and planning services available. For your online brand building, we can help you create the online platforms to engage directly. Consumers today share much more readily with each other and directly with companies than in the past. If you need production development, creative generation, and expert coaching to deliver the best message, we can help you with that too.
Consulting Services…We help you find the answers you’re looking for.
Private Label Product Consulting
- Tired of the private label competitor stealing market share, we can help you become the private label vendor, whether its your core item or an incremental sales strategy. Best position yourself in dealing with a retailer or co-packer in your private label business; let us assist you to succeed. We have worked with many suppliers on the path to becoming very successful private label vendors, from production and distribution, to packaging and pricing, and contract negotiation. References and private label portfolio available.
Marketing Strategy – Hispanic Market
- Leverage our core expertise and experience in CPG Hispanic brand development. A couple hours of expert consultation can save you lots of $$ and time in the end.
Food Entrepreneur Consulting
- Not ready to go-to-market, don’t have the finished product? We can help you better understand the variables that CPGS wish they had known in the beginning. We uncover the latest marketplace trends, help you project capital expenditures, and can connect you directly to the industry resources you’ve been looking for. We’ve been doing this for a really long time and its our way sharing our knowledge, as we aspire to help the next big CPG brand. Hourly rates apply.
We can help find the key to success in marketing and consulting. Contact us now…