The food industry’s traditional marketing methods based on in-store ads and POS materials is slowly transitioning into a digital user omni-channel marketing approach, and we believe it’s here to stay. Digital and social media platforms to launch a new product provide better real time marketing and shopper engagement on social media platform such as Facebook, Instagram, and Twitter. Aggressive new item trade promotion coupled with in-store demos drive shopper awareness, build brand equity, promote trial, and customer loyalty.
In fact, Albertsons recently announced they too are utilizing digital and social amplification to support its shopper marketing initiatives with its “Best Mug” alliance with Kraft. This will be the first time the grocer has worked directly with a CPG vendor for a large-scale, fully integrated campaign.
Read more about Albertsons new digital strategy here… http://www.progressivegrocer.com/industry-news-trends/cpgs-trading-partners/albertsons-kraft-brew-digital-first-mccafe-launch-promo?
To learn more about digital marketing strategies and in-store demo services with STAR Brokerage as your partner, please contact Elisabeth Urtado-Holzheauser, Vice President of Sales & Marketing at 281-496-2032.