Star Dallas Office Expansion


We’ve represented TOP #CPG Brands in #Texas #Supermarkets for over 25 years and have been doing business with #HEB just as long. As the retail industry changes by minute, it’s important we also evolve our service model with those changes. As part of our growth strategy, we’ve decided to go BOLD with our new digs and set ourselves apart from the rest!!

Check out our video announcement introducing our newly remodeled  Victorian “home office” built in 1896 and located in the historic neighborhood of #kingwilliam in San Antonio, TX. It’s ONLY ONE BLOCK from the H-E-B Arsenal Corporate HQ. It’s a new concept featuring a dope commercial kitchen… seriously, it’s a chef’s dream kitchen and the perfect place to host your next sales meeting with your H-E-B BDM onsite and outside of the CUBE! Bring your brand and products to life with live sampling demos and branded events. It’s time to build a better relationship and grow your brand with STAR!



Texas Keeps Getting Bigger

Texas Keeps Getting Bigger

[Source: U.S. Census Bureau]

Hispanics are expected to increase their retail spending

Hispanic growth in income and population across all ages will drive increases in consumer spending that will exceed the shopping totals of the millennial demographic by 2020, Morgan Stanley analysts said Monday.

Hispanics should grow their “share of consumer wallet,” otherwise known as retail spending, by 1.6 percentage points by 2020 outpacing millennial growth of 0.6 percentage points and growth for whites over the age of 65 of 0.4 percentage points, Morgan Stanley said in a research report.



Information you will need regarding the upcoming 2016 AWG Fort Worth Summer Sales held at the ARLINGTON CONVENTION CENTER,1200 Ballpark Way, Arlington, Texas on Wednesday, April 27, 2016.
Event Theme: AWG-Food-Show-2016
•    Vendor setup is Tuesday, April 26th at 7:00 am.
•    The Sales Event is scheduled Wednesday, April 27th from 7:30 am – 4:30 pm.
•    Excellence in Merchandising Awards 11:30-1PM 4/27/16. Vendor/Broker partners invited and encouraged to attend the lunch.
AWG has released a phone app that contains all the information necessary to make attending a show easy. The app is available on iTunes and Google Play and can be found by searching “AWG”. There are maps of the food show floors, contact information, schedules and accommodation information.
We look forward to seeing our clients and customers there!

The Houston Market – 2016 Grocery Retailer News


texas popultion growth



According the latest Census report, the Houston population is the fastest growing city in the country with the promise of affordable housing and an opportunity for families of all nationalities, especially Hispanics to live  the “American Dream”. These new families settle in newly developed suburban neighborhoods throughout Houston, and then they go grocery shopping!


With that, it’s no secret the Texas grocery retail market is continually growing to meet this new demand. Here’s the April 2016 Shelby Report Overview on the Houston marketplace. One of the few markets in Texas not dominated by Wal-Mart. 



Albertson’s/Safeway Texas Market News Update

 albertsons safeway blog post












In 2014 Albertsons offered $7.6 billion for Safeway’s 1,300 supermarkets, including 106 in Texas with Safeway sales plans  in place thru May 2015. The Albertson’s and Safeway merger will create the second-largest U.S. traditional supermarket chain behind Kroger after the merger is finalized next month.


The new Albertson’s and Safeway company will realign their national footprint by operating under 3 regions, (North, South, and East) supported by 14 retail divisions. Each division team will maintain its own focus, buying responsibility, and product assortment under the new de-centralized corporate strategy.


Albertsons Texas regions

The Texas market falls under the South Region divided into 3 retail divisions, (United- 63 stores, Southern – 120 stores, and Houston- 66 stores.)












 United Division 

  • HQ Office in Lubbock, TX  with Robert Taylor serving as division President.  
  • United Supermarkets is run by the Albertsons chain and operates as a division of Albertsons under the United Family of stores, Amigos, Market Stunited family storesreet and United Supermarkets. These stores are located in the North Texas, West Texas and the Texas Panhandle areas including: Lubbock ( 18 stores), Amarillo ( 13 stores), Wichita Falls (8 stores), Abilene (5 stores), and Dallas (7  stores).
  • Market Street features take-home cuisine, restaurants, gourmet, and everyday grocery items in one store. Amigos United, an international-format store offers a blend of American fare and international cuisine



 Southern Division

  • HQ Office in Dallas, TX with Shane Dorcheus serving as President. 
  • In North Texas, Albertsons is planning to continue to operate under both banners – Albertson’s and Tom Thumb
  •  Albertson-FW is to maintain supply chain relationship with AWG-FW for the next 9 to 12 months.
  • Albertson’s and Tom Thumb recently sold 12 Texas stores to Minyard Food Stores that will convert to Minyard Fresh Market in February 2015.



 Houston Division

  • HQ Office in Houston, TX with Sidney Hopper serving as division President. 
  • Tom Thumb is expected to make the transition to local buying management in May 2015 and will continue to use the Tom Thumb warehouse. 
  • In Houston, Safeway operates the Randall’s stores, and none of those are being sold. Randall’s is expected to make transition to local management and buying in May 2015 and will continue to use Randall’s warehouse.



Coincidently, STAR Brokerage Sales & Marketing operates full-service CPG sales, marketing, retail offices in these three Texas cities since 1991.  Our team is prepared to directly call on the Albertson’s/Safeway buying office of each division as well as provide full-time retail services to the stores in these markets.  



STAR Offices _ Safeway and Albertsons Map 


STAR Brokerage is the largest independently owned CPG sales and marketing solution in Texas. We offer a “go-to-market” solution enabling CPG manufacturers and suppliers to leverage power and collaboration ensuring they 1) hit sales targets, 2) gain new distribution, 3) service customers, 4) and WIN the battle at the shelf.



Our team includes 60 full-time professionals who are experts in the market and maintain established, long-standing relationships with the new and existing retail and wholesale customers across the Texas market including:



  • C&S Independent Customers (Fiesta Mart, Seller Brothers, Food Town, Foodarama, El Rio Grande, Savers Cost Plus)

  • Brookshire Brothers

  • Brookshire Grocery

  • Affiliated Foods

  • AWG FW (Albertson’s, El Rancho, Minyards), AWG Oklahoma, AWG Kansas City, AWG Goodletsville

  • Excel (La Michoacana), Productos Bredy, Nogales, El Ahorro


Contact STAR Brokerage President, Ken Holzheauser at 281-496-2032 ext. 210 or email at to learn more about how we can help your business grow.




Minyard Fresh Market – 12 New Stores Bought From Albertson’s and Tom Thumb


Albertsons, owned by private equity firm Cerberus Capital, bought Safeway, Tom Thumb’s parent company, in March 2014.The merger reviewed by the Federal Trade Commission required Albertson’s to sell twelve Texas stores to Minyard Food Stores under antitrust regulation.



Minyard Food Stores is headquartered in Carrollton, TX and under the supervision of Minyard general manager, Bill Davidson. Of the twelve stores, eight originally were under the Albertsons banner and four were Tom Thumb stores, with six located in Dallas and one each in Grapevine, McKinney, Plano, Rowlett, Bedford and Roanoke. See map below.


minyard new store map

8 Albertson’s and 4 Tom Thumb now Minyard Fresh Market


By the end of February 2015, these twelve stores will be converted to Minyard Sun Fresh Market. The Minyard Sun Fresh Market stores will procure merchandise from Associated Wholesale Grocers’ (AWG) Fort Worth division.  In addition, the original thirteen Minyard stores historically supplied by Grocers Supply – now C&S, have also transitioned to AWG.



These new stores are an upscale and larger supermarket concept for the grocer compared to the existing thirteen stores the company operates now. They will feature specialty food departments and serve a different demographic of consumers in the DFW market. The majority of shoppers for the original thirteen fall within an annual income of $50K-$75K, with race being more diverse. 


Minyards 13 store race demogrpahic


For STAR Brokerage, its business as usual, as we will continue to call on the Minyard headquarter buying office as well as service the stores with retail merchandising. We are thrilled to gain the opportunity to grow client business with new distribution at these stores. For more information, please contact our office at 281-496-2032 and ask for Frank Chilton.  








Seasonings Greetings from STAR Brokerage

radio city rockettesWe always look forward to celebrating the annual Christmas party with the STAR Brokerage team. It’s a time for reflection, team recognition, and group discussion regarding the future, especially with the ever-evolving grocery environment we operate in today.


This year the party took place at the local institution Artista, a well-known downtown restaurant inside the Hobby Center. Our people mingled while sipping cabernet and indulging on those AMAZING angel wings, crab cakes, and tuna tartar tacos. For the main course, the highlight was the famous Churrasco steak marinated in chimichurri sauce topped off with the melt-in-your-mouth, tres leches cake. It’s seriously the best in Houston! Concluding dinner, our team headed into the Hobby Center for a Christmas spectacular featuring the Radio City Rockettes high kicking in a very energized and memorable performance. Just a magical night, indeed.


Here’s some photos taken at the party. To those who couldn’t attend, we genuinely missed you, because it’s just not the same without you. Oh, and Alex won the infamous “Ken” awarded by last years recipient, Stacey Henderson. Congrats Alex!


Overall, 2014 has been an exciting year, and we’re confident 2015 is going to be even better! STAR has the best sales & marketing team since it’s inception in 1991. 


 Merry Christmas and Happy New Year to All!



H-E-B Awarded 2014 Southwest Retailer of the Year


Shelby Report



Announced this month, H-E-B Grocery Co. wins the 2014 Southwest Retailer of the Year awarded by the Shelby Report. On behalf of the STAR Brokerage Team along with a few of our H-E-B CPG clients: Langers Juice, American Beverage CorporationGulf Pacific Rice Co., Juanita’s Foods, Copper Moon Coffee, Godshalls, Hawaiian Isles Kona Coffee Co., Quality Transparent Bag Inc., and Market 5201 import brands – Zaaschila and Granvita, we appreciate our retail partner’s continued collaboration and business over the years.



Our full-page “congratulatory” ad featured in the December 2014 Shelby Report demonstrates our commitment to continued growth and partnership with H-E-B. Our message, “You stand in a field of your own” is a special shout-out to the H-E-B business development mangers and their respective category team members we work with on a daily basis. The longhorn represents the STAR Brokerage “Go Texan” commitment to supporting TX based businesses and manufacturers.



Read the full digital issue of the Shelby Report here.




Shelby ad STAR Brokerage