TRADE MEMO: Buyer, Alexander Cisneros Joins STAR Brokerage Inc.


Alex Cisneros officially joins the leadership team at STAR Brokerage Sales & Marketing agency August 18, 2014. In his new role, Alex will be responsible for new client business development and will serve as senior business manager for a portfolio of strategic manufacturer/supplier accounts. With more than ten years’ experience in grocery category management, Alex also plans to leverage his buyer-side insight to represent client brands at the customer headquarter level.


We’re very excited that Alex has accepted this position to help STAR evolve into the future by bringing new energy coupled with a dynamic skill set,” said Ken Holzheauser, STAR Brokerage President in a statement. “Having closely worked with Alex for several years now, we know he has tremendous leadership skills and is also very familiar with the operations and goals of our company.”


Most recently, Alex worked for Excel Grocery Distribution, where he served as the buyer and private label development manager specializing in the research and design of key Hispanic store-brand product lines for La Michoacána Meat Market, the largest “carniceria” grocery chain in the U.S. with over one hundred locations in twenty-three markets, primarily in Texas. In this role, Alex managed several grocery categories and key supplier accounts such as Colgate, P&G, Vilore, Nestle, Conagra, Bush Bros and Clorox.


Prior to that, Alex was a buyer at Goya Foods and managed Goya’s Texas dry bean packaging center, which processed over 8 million pounds of a variety of dry beans annually. In this role, Alex was also responsible for the procurement of over 2,000 international and domestic specialty food products and supervised 70 supplier relationships.


Earlier in his career, Alex developed a specialization in freight transportation and fleet management, serving as Goya’s Transportation Manager and overseeing their commercial fleet department with distribution coverage across five states. Prior to that, Alex worked with C.H. Robinson Worldwide, Inc., managing the freight needs and negotiating customer carrier rates for key accounts including: Valvoline, Nestle Waters and Budweiser out of the Texas area.


Alex is a veteran of the U.S. Army and graduate of Lone Star College. A Houstonian for the past 27 years, Alex attended Strake Jesuit High School. Currently married to wife, Kimberley Cisneros, together they are the proud parents of two kids and new twins due to arrive in early 2015.